SEO Consultant
Tom Etherington
I’m Tom, an experienced freelance SEO consultant based in the UK. I built one of Europe’s best SEO agencies and now provide the same director-level experience to my own freelance clients.
I demystify SEO to help businesses see undeniable value
I’ve worked in the industry for long enough to know that SEO is frequently misunderstood, undervalued, and overcomplicated. There are a lot of SEO freelancers and agencies contributing to this confusion, who will no doubt overpromise and underdeliver.
It doesn’t have to be this way.
The overall goal of my consultancy services is to provide:
A clear and concise strategy linked to your business goals
Prioritised tactics and actions based on potential impact
Regular communication on tangible results or outcomes
About me
I spent 12 years at digital marketing agencies in the UK and climbed every step of the SEO career ladder by the age of 25, from an intern to a director within six years. I now freelance as a consultant to work directly with my own clients and be more hands-on in their growth.
What my clients say
Freelance SEO clients that I’ve been fortunate to work with…
Rachel Murphy
Founder
The Grafter
“Tom helped us to really understand SEO and how it fit into the overall plans for our business. He carried out thorough audits to help us prioritise effectively and made the process very simple. I highly recommend him.
When we started working with Tom, we were preparing to move away from my own personal website to launch The Grafter as its own business, with a team specialising in supporting entrepreneurs in scaling and exiting their own businesses. Tom made sure that we retained all SEO value during the migration and that our new website was set up for success. He was always there to answer any questions, whether it was directly related to SEO or not.
Tom’s input has helped us to continue getting the most value out of SEO alongside all of our other activities.”
Neil Donachie
Director
Mother Mercy
“Tom is clearly an expert in SEO, but he was also exceptional at making the process understandable and clear for a small business with limited resources, such as ourselves. I couldn’t recommend him enough.
A crucial part of our strategy to grow the Mother Mercy brand is to continually reach new people. As part of our plan, we enlisted Tom’s help to make our website and venue one of the top Google search results for anyone looking for a cocktail bar in Newcastle. Tom laid out a really clear, straightforward plan for us to execute, which immediately shifted us to the top of Google’s first page of results, ahead of many larger national businesses.
This has had a tangible impact on our bottom line and the ROI is clear.”
