427% increase in ranking keywords after migration
This e-commerce business was moving from a legacy platform to Shopify, and although the brand has existed for 15 years, organic search had historically contributed very little to their traffic and revenue.
I got involved to oversee all aspects of planning the new website and handle the migration. After launch, the number of ranking keywords increased fourfold, even with considerably less products and pages on the new site.
New keywords with a total search volume of 150k+
This client’s website had huge gaps and issues when it came to SEO, especially technical SEO and targeting. They’re in an extremely competitive market so my focus was to find gaps and opportunities to rank for as many head term and long-tail keywords related to their product ranges as possible. After migrating, these new keywords accounted for an additional 150,000 searches per month.
Competitor research and industry analysis.
Site structure and navigation planning.
301 redirect mapping and implementation.
Addressed site bloat, on-site content, and internal links.
What the client said:
Director/Shareholder
“Tom is a highly capable and responsive SEO professional. I’ve hired hundreds of freelancers and would highly recommend anyone work with him.”
