Hiring an SEO consultant or outsourcing SEO can mean a lot of different things to different people. If you’ve made it this far, there’s a high chance that you have an SEO problem that needs addressing. Whether it’s an immediate or urgent issue, a lack of growth in organic search, or something else affecting your business, I’ll bet you’ve been down this road before and had mixed results or outcomes.
SEO is a varied industry, made up of lots of different skillsets and experts, so it’s unlikely that you’ll find a good freelancer who can support with everything.
The good news is, I can.
I’ve done every job within SEO over the last 12 years, from link building to technical SEO, and I’ve led strategies for more than 100 clients, from local businesses and SMEs, to household names and one of the biggest automotive companies in the world.
To give you an idea about how I can help, you’ll find each of my services listed below, and a little bit about my perspective on each to help you decide if I could be a good fit.
SEO Strategy
It all begins and ends with strategy. The most crucial aspect for your business to get right and to make sure all efforts, budgets, and resources towards SEO actually impact your business objectives.
SEO Audits
Delivering an audit is easy, plenty of SEO consultants can help here. Making sure that actions are correctly prioritised and implemented based on potential impact, whilst in a cost-effective way, is not easy.
Technical SEO
Technical SEO will always be the most important area to address first in SEO. If Google can’t crawl and index your website efficiently and effectively, all other efforts will be wasted.
On-Page Content
Search engines exist to deliver useful content to their users, so no matter how much you try, performance will be limited by a poor onsite content strategy or low-quality and thin pages across your site.
Backlink Acquisition
Backlinks are still essential to SEO as they represent a “vote of confidence”. The industry has changed a lot and your focus should be building a brand and reaching target audiences.
E-Commerce SEO
E-Commerce SEO is my main area of expertise – tackling crowded markets, competing with established brands, or handling the many quirks when it comes to e-commerce platforms and Google.
Measurement & Reporting
Even the most established businesses can have poor measurement and reporting when it comes to SEO. Making sure you understand the impact of your strategy and key metrics is crucial.
International SEO
A lot of businesses can get it very wrong when it comes to expanding into or building organic visibility in a new or different territory. It can be a whole world of problems and new challenges.
Local SEO
Local SEO comes with its own considerations. If your online business also has a physical location, requires footfall, or serves a specific area, this requires its own dedicated approach.
Digital Marketing Strategy
Organic search is unique as it’s the channel that can be impacted the most by all other digital marketing channels. Understanding and deciding the role of SEO within your digital marketing strategy is no mean feat.
SEO Training & Workshops
Businesses that don’t have SEO specialists can really benefit from even some basic or simple training. I can deliver workshops or 1-2-1 coaching, in-person and remotely, to improve your in-house skills and knowledge.
White Label SEO
SEO is often an easy add-on service or upsell opportunity for web development and marketing agencies through white labelling, but you really need to find the right consultant and expertise to make it work with your existing clients.
Frequently asked SEO questions
What is SEO and why is it important for my business?
SEO (Search Engine Optimisation) involves making your website more visible to potential customers in search engine results pages (SERPs). It’s important because this visibility will lead to more organic traffic to your website, which can result in increased conversions, sales, and brand awareness. It doesn’t cost you each time someone clicks your website, unlike paid advertising, and can have huge benefits to support the growth of your business.
What does an SEO campaign typically involve?
An SEO campaign typically requires a strategy to address each of the core pillars of SEO in order to meet best practices standards set by Google and to outperform competitors, which are broadly grouped as technical SEO, on-page content, and backlinks, along with a range of other factors.
How long does it take to see results from SEO efforts?
SEO is a long-term strategy, but you can see results quickly depending on competition, current site health, and the effectiveness of your strategy. It largely comes down to the speed at which you make improvements, the quality of what you’re doing, and ultimately, what your competitors are doing about their SEO.
What is the difference between on-page and off-page SEO?
On-page SEO refers to optimising elements within your website, such as content, whilst off-page SEO involves activities outside your website, such as link building and brand awareness. These are a fairly simplified and outdated terms but the principles are very much the same.
How do you measure the success of an SEO campaign?
Measurement plans in SEO typically cover a range of different Key Performance Indicators (KPIs) and metrics, ranging from the improvements to aspects of your website or “optimisation” work, to the organic traffic and conversions that you see in analytics.
What are backlinks, and why are they important?
Backlinks are simply hyperlinks from one website to another. They are still essential to SEO as they represent a “vote of confidence” in the eyes of Google, that you are a trusted and reputable business, and the bigger or more relevant the website linking to you is, the greater the effect this can have.
Do you guarantee top rankings on search engines?
No reputable SEO consultant can guarantee specific rankings due to the nature of search engines and competition. Instead, a good SEO provider focuses on strategies to improve rankings over time and deliver measurable improvements in visibility and traffic, aligned to your business goals and objectives.
How do you handle changes to search engine algorithms?
A key part of any SEO’s job is to stay informed about search engine algorithm updates, whether that’s through industry news, forums, and ongoing education, or testing for yourself. You have to adjust strategies accordingly to align with the latest best practices and know how to succeed in a fast-paced industry.
What makes your SEO services different from others?
I’ve worked in the industry for long enough to know that SEO is frequently misunderstood, undervalued, and overcomplicated. There are a lot of SEO freelancers and agencies contributing to this confusion, who will no doubt overpromise and underdeliver. My service is different as I focus on helping your business to understand SEO better and see the impact it can have very clearly. Get in touch if you’d like to find out more.
Let’s talk.
