A lot of businesses that I’ve worked with in the past have treated digital marketing like a game of whack a mole. When one channel is doing well, they move onto the next one, until something else pops up and needs dealing with.
It’s understandable. There are more than enough priorities and differing levels of urgency within your business and marketing, but there is a better way.
A well researched and executed digital marketing strategy, that’s aligned across all channels, can make life a lot easier and get the results that your business needs.
Whether it’s organic and paid search, social, affiliate marketing, email, or something else, you need to prioritise effectively and put the right resources into the right places, with the right expert helping.
Although an SEO specialist, I’ve worked across all channels during my career and can support on a freelance basis to help develop and deliver your digital marketing strategy. Find out more below.
Paid Search / PPC
Paid Search, PPC or Google Ads requires careful planning and management to get the returns your business needs. It’s very easy to underestimate the strategy and budgets required, as well as the impact this can have on the rest of your marketing channels and overall business if handled poorly.
Organic & Paid Social
Social media can play a crucial role in driving traffic, growing brand awareness, and increasing engagement with your target audience. Maximising the opportunities available through organic posts as well as paid ads needs to be a consideration for your strategy, whether it’s through Meta or TikTok.
Conversion Rate Optimisation
Getting people to your website is one challenge, getting them to take action is another. Conversion Rate Optimisation, or CRO, increases the percentage of visitors who actually convert, purchase, or complete a task, which can impact the success of all digital marketing channels so it needs to be a priority.
Frequently asked digital marketing questions
What other digital marketing channels can you help us with?
Although I’m a specialist in SEO, I’ve worked across all digital marketing channels and helped clients with a range of services, including paid search and Google Ads, paid social and Meta ads, conversion rate optimisation, and more.
How do you align your digital marketing strategy with our business objectives?
Starting with your business objectives or goals and working backwards is the only way to approach a digital marketing strategy for real alignment. I may even challenge some of your objectives if they are reliant on digital channels or SEO and seem unrealistic, as getting expectations right is crucial to any strategy work.
How do you integrate SEO with our overall digital marketing strategy?
SEO is fundamental in any digital marketing strategy and understanding the role it needs to play alongside your other channels is where I can help the most. Paid advertising budgets and targets can quickly get out of control if this isn’t all aligned and a lot of the work to improve your website for SEO will no doubt impact all other channels too.
How do you balance SEO efforts with paid search / pay-per-click / PPC?
Although closely linked and related, SEO and PPC are very different by definition and results that you can expect. Balancing and optimising these channels together can drive sustainable growth and maximum ROI for your business, when done correctly.
What role can social media play in our strategy?
Whether it’s for driving traffic, growing brand awareness, or increasing engagement with your target audience, social can play a fundamental role in gaining new customers, retargeting those that have visited your website, and more. It’s important to leverage both organic and paid social opportunities to reach your target audience and encourage them towards a purchase decision.
