Google’s algorithms use hundreds of different factors to evaluate websites based on their overall quality, authority, and relevancy to decide whether it’s appropriate to show your page in response to a user’s search query.
These factors can be roughly broken down into three broad areas, which are commonly referred to in the SEO industry as technical, on-page, and off-page. These terms are mostly used to simplify complex topics as SEO is not an exact science, but this can be an efficient and effective way to review your organic search performance.
Looking at each of these three areas individually and together can help to quickly benchmark your business against competitors, troubleshoot issues, identify opportunities, and see whether you are meeting best practice standards.
My biggest focus with any SEO audit is to make sure that the recommendations and actions are prioritised based on the potential impact they could have on your objectives, and that your available resources and budgets have been considered to provide realistic expectations. Nobody wants a generic checklist they can’t do anything with.
This service is typically the start of forming a wider SEO strategy, but I can also offer a free top-level audit if you are looking for an overview of any or all three of the areas outlined. There’s a form below to request this.
Technical Audits
Uncover and identify any issues with your website from a technical SEO and user experience (UX) perspective.
On-Page Audits
Discover issues and opportunities within on-page SEO elements, including keyword targeting and on-page content.
Off-Page Audits
Understand the external factors influencing your organic performance, in particular backlinks and local SEO.
Request a Free Audit
If you need a top-level overview of your SEO performance, fill out the form below to request a free audit and I’ll be in touch to arrange a call to discuss the findings.
Please note, this is dependent on availability and I can’t guarantee a response.
Frequently asked audit questions
What tools do you use to conduct SEO audits, and why?
I use a range of different tools to deliver audits, most importantly starting with your own analytics and Google Search Console data. I prefer to use specialist third-party tools that are the best choice for technical SEO, content, and backlinks, rather than a generic overall tool that looks at everything as the detail you get does vary.
Can you provide a sample report of a previous SEO audit you have conducted?
Absolutely, I’ve been delivering audits for the last 9+ years for freelance clients and although each business and audit is different, there are certain aspects that are consistent for every client.
How do you identify and prioritise issues found during an SEO audit?
Prioritising effectively is the most critical factor to delivering an audit. The honest answer is that this comes down to what the business goals are, what we will be able to implement, and my experience knowing what is likely to have an impact from working with over 100 clients.
How often should we conduct SEO audits to maintain optimal performance?
There’s no single answer to how often you should conduct audits, but I tend to deliver technical SEO audits every six months to pick up on any new issues since the first audit, and I recommend to review your strategy at least every 12 months with fresh audits to see what’s changed and prioritise again for the next year.
What are the main differences between a basic SEO audit and a comprehensive one?
In my opinion, a lot of businesses don’t know the difference between a basic audit and comprehensive one. There are plenty of consultants that will provide a generic checklist or findings from a third-party tool, which can look like a lot of time has been invested, but this won’t change between different clients or businesses. My approach is to dig into the detail and look at everything with the business goals in mind, and most importantly, provide proposed solutions and recommendations to implement.
