417% increase in expected organic traffic
Before I worked with this local business in Newcastle, they only appeared prominently for their own name, but wanted to rank on the first page and in the local map pack for competitive generic keywords.
After 12 months, the number of ranking keywords had doubled, expected organic traffic had increased fourfold (SEMRush), and they were the only independent business ranking consistently on the first page for the most competitive and highest volume keyword.
How local SEO dominance was achieved
The key aspect to this strategy was understanding the competitor landscape and what would be required to rank on the first page. The top positions were dominated by established national chains and a range of tourism and news websites, with no local businesses actually appearing with their own websites, until now.
Thorough audits and competitor research.
Technical SEO fixes and landing page expansion.
Google My Business audit and improvements.
Backlink analysis and recommendations.
